Design

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Trading Reimagined —

Revamping Europe’s leading broker platform with a fresh art direction, a design system, and custom UX sounds.
Client
DEGIRO
Location
Amsterdam, Netherlands
Role
Lead Designer
Year
2024 — 2025

Introduction

In trading, every second counts — an intuitive and efficient user experience makes all the difference.

DEGIRO, Europe’s leading online broker, asked for help modernizing their trading platform. While the service was performing well, the interface felt outdated and no longer reflected the brand’s success. They wanted a refreshed experience with a more intuitive design, new features, and the addition of sound design—without disrupting what loyal users already knew.

A mockup showing the Markets page of the DEGIRO trader app.

Deliverables

What began as a three-month engagement grew into a creative partnership that helped shape DEGIRO’s future.

The initial scope centered around three foundational phases: art direction, production, and delivery. This laid the groundwork with a bold new art direction and a refined component library powered by design tokens. As momentum grew, so did the ambition.

The project evolved into a broader scope—designing features like crypto, AI, personalization, and UX sounds to shape a more future-ready trading experience. Accessibility remained a core priority throughout, aligning the platform with 2025 EU regulations.

Research

The foundation was set by auditing and mapping the platform into a clear information architecture.

To lay the foundation for a more scalable and intuitive platform, the process began with mapping features, components, and user flows—starting with a comprehensive audit of existing templates, structures, and naming conventions. These insights shaped the new information architecture and sitemap, clarifying what to keep, refine, or reinvent.

An image showcasing the CTA's used within the trader app.
Image illustrating how the components are built, displaying margins and paddings.

Explorations

The interface is the brand — every interaction is a reflection of its identity.

Visual explorations transformed DEGIRO’s interface into a more expressive and intuitive experience—expanding the brand palette to signal interactivity and using elevation to guide focus, create hierarchy, and bring depth to every interaction.

Art direction

Defining a Cohesive Art Direction

The art direction was built on three guiding pillars: Inclusive Design to open the platform to a broader range of users; User-Centric Empowerment to ensure users feel confident and engaged; and Purposeful Interaction to create clear hierarchies and enable intuitive navigation. Building on these principles, brand aesthetics, accent colors, elevations, and corner radii were defined to establish the foundations for our design.

Testing

Breaking the mold comes with resistance.

A group of DEGIRO customers tested early design updates. Changing the buy and sell buttons from red and green to blue and black improved visual consistency, but feedback showed a strong preference for the traditional colors. Red and green accents were reintroduced to preserve familiarity while supporting the updated visual identity.

Production

Designing a modular component library powered by design tokens and accesbillity.

Over six weeks, a robust set of modular components was designed to serve the platform’s seven key templates—laying the groundwork for a scalable design system. This modular approach enabled each component to adapt across layouts, color modes, and device types, setting the stage for a truly flexible and future-proof interface.

Icon representing the design tokens implementation.

Design tokens

A flexible token system was built from the initial art direction, creating a shared foundation for designers and developers. It included core and semantic tokens—covering color, typography, spacing, and motion—to ensure consistency, speed, and a more dynamic user experience.

Image showcasing the color system implementation.
Icon representing the component library implementation.

Component library

All components, from the smallest atoms to full-page structures, were unified into a scalable library—establishing the foundation for a cohesive and future-ready platform. The integration of motion brought the interface to life, adding clarity, warmth, and a sense of purpose to every interaction

An image showcasing the updated calendar view and dropdown component.

Implementation support

From idea to execution—true impact begins with deep collaboration.

Five weeks of dedicated development support ensured every component was built with precision and aligned across design and development. To guarantee accessibility, an external audit was conducted, leading to key refinements that made the platform more inclusive and future-ready.

A mockup of the Markets page.
A mockup of the Portfolio Insights page.
A mockup of the Portfolio page.
Mockup of a concept design for AI chatbot implementation.
Mockup of the product detail screen.
Mockup showcasing the concept of adding and customizing widgets on the Markets page.
Mockup showcasing the onboarding flow for new users.
Mockup showcasing the Markets page in dark mode.
Sound Design

Giving the platform a voice

Before, users relied entirely on visual cues to track actions and changes within the platform. But when timing is critical, visual feedback alone can be missed. On top of the visual updates already in place, UX sounds were introduced to create a more responsive and intuitive experience.

Sound Design

A set of two branded UX sounds was created — one for Trade Placement and one for Trade Execution.

The sounds were designed to work both on their own and together, following each other seamlessly when those moments happen back-to-back. The sounds are unique to the platform, digital, but with a human and friendly feel by adding subtle layers of instrumentation. On top of that, a clear set of guidelines was created to explain how the sounds were built and which design principles apply.

Trade Placement Icon

Trade Placement

Placing a trade requires speed and certainty. This sound confirms the action instantly, adding precision and reducing hesitation—making the experience feel faster, clearer, and more controlled.

Play Sound
Trade Execution Icon

Trade Execution

When a trade is executed, timing is everything. This sound provides a clear and immediate signal, ensuring users never miss a completed action—even when their attention is elsewhere.

Play Sound

The process

Careful observation helped identify where sound could add value — moments where visuals alone weren’t enough.

Subtle audio cues could reduce cognitive load and keep users engaged. The sounds needed to be functional, accessible, and add emotion to strengthen the connection with the platform.

A motif was defined: something that felt on-brand, set the right tone, and allowed both sounds to work together as a unified system. The missing piece was a human touch. An acoustic approach was taken by layering a digital tone over soft piano, resulting in a sound that feels both distinct and deeply human.

45+
Audio Exploration

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